The President's Letter

To Our Valued
Customers and Friends:

In 1974, a small group of Swedish entrepreneurs started exploring ways to improve shooting accuracy. Their goal was simple but ambitious - to create a sighting technology that would allow shooters to acquire their target quickly, and to hit moving targets in all weather and lighting conditions consistently and accurately. Little did they know at the time that their invention, the Aimpoint sight, would revolutionize the shooting and hunting industry.

In basic terms, I would say that Aimpoint’s breakthrough technology allows a shooter to do what comes naturally — keep both eyes open while focusing on a target. When a shooter looks into an Aimpoint sight, a red dot appears in the lens. The shooter can then quickly superimpose the red dot on the target. When the red dot is on the target, you’re on target. It is this combination of speed of sighting and accuracy that makes Aimpoint sights the preferred choice for beginners and experts alike.

I am proud to say that there are well over one and a half million hunters, sports shooting enthusiasts, police and military personnel who use Aimpoint sights around the world today.

I would like to personally thank you for your continued support. For those who have yet to use our products, I hope our website will help explain how Aimpoint sights can help improve your shooting. But the best way to really get convinced is to actually try one of our products. Once you have tried it, you cannot be without it.

I am former military and a devoted hunter, and would never go out without an Aimpoint sight on my rifle.