Acro™ S-2
Our core values
Like many other companies, we have a strong set of principles that guides us in our work. We have a strong desire to develop products that facilitate shooting for users worldwide. We make this possible by maintaining a focus on our three core values: performance, commitment, and innovation.
Our vision and mission
Our vision is to give the world the fastest, easiest, and most accurate shooting experience.
Our mission is to develop, manufacture, market and sell high-tech red dot sights and related services for hunters, sport shooters and professional users alike.
Products from Aimpoint must be reliable and provide great benefits for our users. Aimpoint shall be known as a high-tech company with the best and most high-quality products of its kind on the market.
A statement from our president
“Aimpoint was founded in Sweden more than 45 years ago. Throughout all these years, we have worked closely with experienced hunters, marksmen, and professional users worldwide to enhance the technology behind our red dot sights.
We aim for Aimpoint to be THE brand that comes to people's minds when they think about red dot sights. We embrace challenges, and with over four decades of delivering the highest quality and innovative products on the market, it is not a mere dream.
Aimpoint is a truly remarkable success story, thanks to all the hardworking individuals in our company, our suppliers, and our appreciative customers. We extend our gratitude for your dedication and ongoing support. Since 1975, we have pursued our vision and made significant progress. There is always room for innovation, initiatives, and improvement, and I eagerly anticipate our continued journey together.
Our customers trust our products because of the Aimpoint® brand, which is not only imprinted on the housing of our sights but also ingrained in our identity and core values.”
Lennart Ljungfelt - President/CEO
Our core values
For the past four decades, we've had a clear vision of what we should offer. We develop and produce the best red dot sights on the market. Interviews and surveys with our users confirm that the aspect of high quality permeates our three core values and forms their basis.
Performance
Aimpoint stands for high quality in everything we do. Our goal is to always deliver according to our customers' requirements. We do this by creating working conditions where everyone can take responsibility for their work, so that each task is performed at the right time, in the right way, with the best quality. We have been developing and producing red dot sights since 1975, and we are not planning to stop anytime soon. When we make mistakes, we learn from them. We are constantly striving to improve.
Commitment
Our customers are the foundation of our existence. We create loyal customers by building long-lasting relationships. Our goal is to make every customer an ambassador for our brand and products. This is only possible with employees who feel engaged, interested in their tasks and are proud of our company.
Innovation
Aimpoint invented the electronic red dot sight in 1975 and we always strive to find ways to make our products even better. We aim to remain number one in that area. We are constantly striving to redefine the standard in everything we do. That's why we're open to ideas that challenge conventional views and drive innovation – no matter where the ideas come from. Change is the only constant in life, and we believe that we must thereby constantly improve to remain relevant.
Do you want to learn more about Aimpoint?
Take part in our shooting adventures and hunting experiences. The content comes from experienced hunters and professional users in the form of articles, videos, how-to guides and other practical information that will help you to get the most out of your sight from Aimpoint.
