PRIVACY POLICY

The Processing of Personal Data

Aimpoint is committed to safeguarding your privacy and personal information.  All processing of personal data is based on the provisions and requirements of the European Union’s General Data Protection Regulation (GDPR). 

  • Personal data is information that relates to an identified or identifiable individual.
  • This policy describes how we collect and process your personal data.
  • We do not knowingly collect personal data from children under age 16. If you are under 16, do not use or provide any information on our Website. 
  • We do not sell or disclose personal information to third parties for monetary or for marketing purposes. 

This website may contain links to other websites which are outside Aimpoint’s control. Aimpoint is not responsible for the processing of personal data taking place on such websites and this privacy policy is not applicable to such websites. Please be referred to privacy information provided by the relevant websites.

Data Controller

Aimpoint AB, reg. no 556245-9999, is the Data Controller for the processing of your personal data. 

Our Processing of Personal Data

e-Club Membership

We collect your personal data when you sign up for an e-Club membership. The purpose is to manage your membership. The processing may include the following data: name, date of birth, address, telephone number of fixed and/or mobile user, sight registration, email address, and information about your preferences.

The legal basis for processing is to comply with obligations under the contract. We may also retain your personal data to comply with legal obligations. The personal data is stored for the duration of your membership. You may cancel your membership at any time. 

Registered personal data is linked to your e-Club membership account. You can view and change personal data when logged in, under "My Page". Registered sight information cannot be edited through the website once registered. If you want to update registered sight data, please contact us at registerproduct@aimpoint.com.

The Driven Hunt Experience

We collect your personal data when you sign up for The Driven Hunt Experience. The purpose is to create a player profile and provide access to the game. The processing may include the following data: name, date of birth, address, telephone number of fixed and/or mobile user, sight registration, email address, and information about your preferences.

The legal basis for processing is to comply with obligations under the contract. We may also retain your personal data to comply with legal obligations. The personal data is stored for the duration of your membership. You may cancel your membership at any time.

If you create a player profile in the game on the website or through the game's app platforms, an e-Club member account is created simultaneously. The game and the e-Club are linked, so the same login credentials are used on both places

Registered player profile data is managed through the menu "Edit Player Profile".

Newsletter and Direct Marketing

We process your email address and your mobile phone number to distribute newsletters and for direct marketing purposes. We collect your contact details when you sign up for membership in the e-Club or The Driven Hunt Experience, or when you sign up for a competition, an event or a survey.
The legal basis for processing is legitimate interest or consent. You can unsubscribe at any time.     

Participation in Competitions and Events

We process your name and contact details when you sign up to participate in our competitions or events. We may also process information from you when you participate in a competition, such as photo, movie or answers to questions.
The legal basis for processing is legitimate interests. You may ask to have your personal data erased at any time.

Surveys

We process your name, contact details and responses when we conduct a survey.
The legal basis for processing is legitimate interests. You may ask to have your personal data erased at any time.
 

Disclosure of Personal Data

Personal data is disclosed to Aimpoint employees and third-party application/IT-service providers and payment solution providers. Aimpoint is the “Data Controller” responsible for the personal data and the third parties are “Data Processors.” The Data Processors are obligated to comply with Aimpoint’s instructions and are not entitled to disclose your personal information to any other parties or to use them for any purposes. The Data Processors are also required to implement appropriate technical and organizational measures to protect your personal data.

Finally, personal data may also be disclosed in the event this is required by law, regulation, or a decision of a governmental authority.

Cookies

Our website uses cookies. A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. 

We use cookies to improve your experience, to enhance the functionality and security of the webpage, to understand your preferences related to our products and services and to personalize our offer. 

We use the following types of cookies:

  • Functionality Cookies: These cookies provide additional functions and allow us to keep track of your choices, such as the language you have selected and the font size you prefer.
  • Statistical Cookies: These cookies keep track of the pages you visit most often and your activities on the aimpoint.com website. They also allow us to immediately identify and solve any technical problems you might experience while navigating our websites. The information saved by these cookies is aggregated and anonymous and are never used to collect your personal data for advertising purposes.
  • Marketing Cookies: Aimpoint uses these cookies to ensure that the marketing messages you receive through our website or other electronic channels (such as, but not limited to, e-mail and online advertising) are catered to your preferences and profile. The initial settings for most browsers are set to accept cookies. However, if you do not want cookies to be stored in your computer, you can set your browser to notify you when it receives a cookie. At that point you can decide for yourself if you want to accept it or not.
  • Third-Party Cookies: Third-party cookies are cookies that are set by a website other than aimpoint.com. Your personal data is shared with third-party providers such as Facebook, Google Analytics and Google Ads.

Transfers of personal data outside the EU/EEA

Your personal data may be transferred to countries outside of EU/EEA. The transfer is based on standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal data. 

Security

Aimpoint AB has taken all reasonable organizational and technical security measures that are required in order to protect personal data against unauthorized access, alteration or destruction.

What are Your Rights?

When we process your personal data, you have the following rights: 

  • Right to be informed: You have the right to be informed about the collection and use of your personal data. You have the right to receive a copy of your personal data once a year. If you wish to receive further copies, we will charge you an administrative fee.
  • Right to rectification: If you notice your personal data is inaccurate or incomplete, you have the right to have it rectified or completed. 
  • Right to be forgotten and restrict processing: In some cases, you may request that we erase your personal data. You have also the right to request restriction of your personal data if for instance you have requested rectification of your personal data.
  • Right to object: In certain circumstances you have the right to object to the processing of your personal data.
  • Right to data portability: In cases when we base our processing on your consent or the fulfilment of an agreement with you, you are entitled to extract your personal data in a structured, commonly used and machine-readable format and to transfer the personal data to another controller.
  • Withdrawal of consent: If you have given your consent to processing of your personal data for an explicit purpose you may always withdraw your consent. If you want to withdraw your consent, you may contact us through the contact information provided below. Processing of personal data done before the withdrawal of the consent is still legal.
  • Automated individual decision-making, including profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects. This does not apply if it is necessary for entering into, or performance of, a contract or if it is based on the data subject’s explicit consent.

Delete Registered Personal Data / Cancel Newsletter Subscription

  • Canceling newsletter subscription: Carried out via a link at the bottom of the newsletter.
  • Cancel Aimpoint e-Club membership: Carried out when logged into your Aimpoint e-Club account via the page; "My Profile". Note that both your e-Club membership and player profile are deleted and that any registered product data will be inaccessible to you.
  • Delete player profile in “The Driven Hunt Experience by Aimpoint”: Carried out in Edit Profile when logged into the game. Note that only your player profile is deleted; your e-Club account will remain.
  • Delete registered sights: Carried out by submitting a request to registerproduct@aimpoint.com or by canceling your e-Club membership. Please note that registered product data cannot be retrieved after deletion.
  • Delete profile in media portal: Carried out via submitting a request to mediaportal@aimpoint.com.

Contact 

If you have any questions concerning the processing of personal data within Aimpoint AB please contact us here.
 

Malmö, Sweden 10 March 2021