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Privacy policy

Privacy policy

Aimpoint is committed to safeguarding your privacy and personal information.  All processing of personal data is based on the provisions and requirements of the European Union’s General Data Protection Regulation (GDPR). 

Personal data is information that relates to an identified or identifiable individual.

This policy describes how we collect and process your personal data.
We do not knowingly collect personal data from children under age 18. If you are under 18, do not use or provide any information on our website.

We do not sell or disclose personal information to third parties for monetary or for marketing purposes. 

This website may contain links to other websites which are outside Aimpoint’s control. Aimpoint is not responsible for the processing of personal data taking place on such websites and this privacy policy is not applicable to such websites. Please be referred to privacy information provided by the relevant websites.

Data controller

Aimpoint AB, reg. no 556245-9999, is the Data Controller for the processing of your personal data. 

Processing of personal data

Aimpoint User Account

We collect your personal data when you sign up for an Aimpoint user account. The purpose is to manage your account. The processing may include the following data: name, date of birth, address, telephone number of fixed and/or mobile user, sight registration, email address, and information about your preferences.

The legal basis for processing is to comply with obligations under the contract. We may also retain your personal data to comply with legal obligations. The personal data is stored for the duration of your account, meaning as long as your user account is active. You may cancel your user account at any time. 

Registered personal data is linked to your user account at aimpoint.com/aimpoint.se. You can view and change personal data when logged in, under "My Account". Registered sight information cannot be edited through the website once registered. If you want to update registered sight data, please contact us via the "Contact Aimpoint form".

Aimpoint Media Portal

We collect your personal data when you create a user account to access the Aimpoint Media Portal to use Aimpoint digital assets. The purpose is to manage your profile and user rights. The processing may include the following data: name, email address, information linked to your relationship with Aimpoint as a company and information about your preferences.

The legal basis for processing is to comply with obligations under the contract. We may also retain your personal data to comply with legal obligations. The personal data is stored for the duration of your account, meaning for as long as your user account is active. You may delete your user profile at any time.

Customer Care

We process and collect your contact details when you contact us with a question or request via any of our various available platforms communication channels for us to be able to fulfill our commitments, including if you contact us for questions about your rights. Your inquiries to our customer service will be analyzed so that we can provide you with valuable service in the future.

The legal basis for processing is legitimate interest or consent. 

Newsletter and Direct Marketing

We process your email address and your mobile phone number to distribute newsletters and for direct marketing purposes. We collect your contact details when you create a user account at aimpoint.com/aimpoint.se, or when you sign up for our newsletter, a competition, an event or a survey.

The legal basis for processing is legitimate interest or consent. You can unsubscribe at any time.     

Participation in Competitions and Events

We process your name and contact details when you sign up to participate in our competitions or events. We may also process information from you when you participate in a competition, such as photo, movie or answers to questions.

The legal basis for processing is legitimate interests. You may ask to have your personal data erased at any time.

Surveys

We process your name, contact details and responses when we conduct a survey.

The legal basis for processing is legitimate interests. You may ask to have your personal data erased at any time.
 

Disclosure of personal data

Personal data is disclosed to Aimpoint employees and third-party application/IT-service providers and payment solution providers.

Aimpoint is the “Data Controller” responsible for the personal data and the third parties are “Data Processors.”

The Data Processors are obligated to comply with Aimpoint’s instructions and are not entitled to disclose your personal information to any other parties or to use them for any purposes. The Data Processors are also required to implement appropriate technical and organizational measures to protect your personal data.

Finally, personal data may also be disclosed in the event this is required by law, regulation, or a decision of a governmental authority.

Cookies

Our website uses cookies for functionality, statistics, and analysis as well as for relevant marketing and advertising. We process information about visitors on our website. Examples of information that is collected are, IP address, how long the visitor stays on our website, which pages are visited, etc. 

Personal data is processed on our legitimate interest or consent if processing for marketing purposes. Our legitimate interest is to provide a well-functioning and visitor-friendly website as well as our commercial interest in receiving information about our website visitors. It is your choice if you want to accept the storage of cookies or not and you also have the option to use settings in your browser. 

How long your data is processed depends on the type of cookies used. Persistent cookies are stored in your browser until they are deleted or expired. Session cookies are stored temporarily and for the duration of your visit to our website. 

Your data will be shared through third-party cookies set by other website than ours. Your personal data is shared with third-party providers such as Facebook, Google Analytics and Google Ads. For more information about their respective processing of personal data, please read their privacy notices. 

For more information about cookies that are used, for what purposes, storage duration, cookie settings, see our information about Cookies.

Transfers of personal data outside the EU/EEA

We process your personal data within the EU/EEA. However, certain personal data processing involves the transfer of personal data to recipients in countries outside the EU/EEA. In these situations, an adequate level of protection is ensured on the basis of an adequacy decision, or in the absence of such, appropriate safeguards have instead been provided (e.g. the European Commission's standard contractual clauses for the transfer of personal data to third countries, binding corporate rules, etc.).

Please contact us if you wish to receive more information regarding the safeguards that have been provided, contact details below.

Security

Aimpoint AB has taken all reasonable organizational and technical security measures that are required in order to protect personal data against unauthorized access, alteration or destruction.


What are your rights?

When we process your personal data, you have the following rights:

  • Right to be informed: You have the right to be informed about the collection and use of your personal data. You have the right to receive a copy of your personal data once a year. If you wish to receive further copies we will charge you an administrative fee.

  • Right to rectification: If you notice your personal data is inaccurate or incomplete, you have the right to have it rectified or completed.

  • Right to be forgotten and restrict processing: In some cases, you may request that we erase your personal data. You also have the right to request restriction of your personal data if for instance you have requested rectification of your personal data.

  • Right to object: In certain circumstances you have the right to object to the processing of your personal data.

  • Right to data portability: In cases when we base our processing on your consent or the fulfilment of an agreement with you, you are entitled to extract your personal data in a structured, commonly used and machine-readable format and to transfer the personal data to another controller.

  • Withdrawal of consent: If you have given your consent to processing of your personal data for an explicit purpose you may always withdraw your consent, you may contact us through the contact information provided below. Processing of personal data done before the withdrawal of the consent is still legal.

  • Automated individual decision-making, including profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects. This does not apply if it is necessary for entering into, or performance of, a contract or of it is based on the data subject’s explicit consent.

If you believe that we are not processing your personal data correct, even after you have brought this to our attention, you have the right to file a complaint to the Supervisory authority (in Sweden, Integritetsskyddsmyndigheten).
More information can be found on their website www.imy.se/en/


Delete registered personal data / cancel newsletter subscription

Canceling newsletter subscription: Carried out via a link at the bottom of the newsletter.

Cancel and delete your Aimpoint user account: Carried out when logged into your Aimpoint user account via the page; "My Account". Note that both user account and any registered product data will be inaccessible to you.

Delete registered sights: Carried out by submitting a request via the “Contact Aimpoint form” or by canceling your user account at aimpoint.com. Please note that registered product data cannot be retrieved after deletion.

Delete Aimpoint Media Portal user account: Carried out via submitting a request via the “Contact Aimpoint form” 


Contact

If you have any questions concerning the processing of personal data within Aimpoint AB please contact us here.

 

Malmö, Sweden October 4th 2023