Open Your Eyes... Background

Open Your Eyes...

Get The
Whole Picture

Extremely Rugged / Instinctive Background



The Original Red Dot Sight Background

The Original Red Dot Sight

The Original Red Dot Sight

No.1 Choice For Combined Speed And Accuracy

We've Done The Science / You Pull The Trigger Background

We've Done The Science

We've Done The Science
You Pull The Trigger

Always Ready / Always On Background

Always Ready

Always Ready
Always On

Why an Aimpoint® Red Dot Sight? There are several good and obvious reasons!

  • Point of aim is point of impact – no unnecessary time for aiming; when the dot is on target, so are you.
  • You can shoot with both eyes open – your field of view is unlimited.
  • Aimpoint® sights  are developed and tested to be used in any weather condition.
  • A red dot sight from Aimpoint is extremely user friendly – settings can be quickly changed with a mechanical switch or push button. 
  • Our sights meet the highest quality standards, handmade and rigorously tested at the facilities in Sweden.
  • Aimpoint has developed the ACET battery technology which means that the sights can last nearly 50,000 hours.

Real Life Stories and Experiences stories told by enthusiasts and experts

Latest Aimpoint Story - Roebuck Hunting

Get a closer look and make the right decision - Distance challenge in Denmark.

Imagine stalking up to 30-40 meters of a roebuck or even closer before taking the shot. While this is challenging with any game, the experience is unforgettable, and the connection to the animal and the surroundings are further strengthened.

We have challenged a hunter to get closer to the roebuck before pulling the trigger. The experience is documented on video and engages the viewer in a thrilling hunt with a goal of closing the distance to 40 meters from the roebuck.  

Watch the Distance Challenge here >>  



Join Aimpoint e-Club and get VIP access to exclusive content

A membership in Aimpoint e-Club gives you VIP access to content exclusively for members, to name a few:

  • 45 days free streaming of great outdoor adventures on the MOTV channel, access to a wide range of hunting and shooting TV-series from all parts of the world
  • Quick and easy access to Aimpoint sight registration, all registered sights are connected to the e-Club profile
  • Wild game recipes from Swedish Chef Peter Skogström
  • VIP access to previews and exclusive video clips
  • Much more…

JOIN NOW >>          

Adventure game online with Aimpoint® red dot sight

Play the adventure game "The Driven hunt experience by Aimpoint" online!

Test your shooting skills in different realistic hunting environments, start up with a wild boar hunt in winter environment.
New worlds open up when higher levels are reached.


Play Now >>