Acro® S-2
Our core values
Like many other companies, we have a strong set of principles that guides us in our work. We have a strong desire to develop products that facilitate shooting for users worldwide. We make this possible by maintaining a focus on our three core values: performance, commitment, and innovation.
Our vision and mission
Our vision is to give the world the fastest, easiest, and most accurate shooting experience.
Our mission is to develop, manufacture, market and sell high-tech red dot sights and related services for hunters, sport shooters and professional users alike.
Products from Aimpoint must be reliable and provide great benefits for our users. Aimpoint shall be known as a high-tech company with the best and most high-quality products of its kind on the market.
A statement from our president
Since our inception in 1975, we've had one clear purpose: to empower our users to succeed in the most demanding situations. Our core values have guided everything we do, from product development to how we build relationships with our customers.
Over these five decades, we've had the privilege of selling over five million sights to dedicated hunters, competitive shooters and professional users worldwide. It's a testament to the confidence in our products and our commitment to always delivering the best.
With our eyes on the future, we continue to drive progress and set new standards in our industry. Thank you for sharing this journey with us.
- Per Lovatt, CEO Aimpoint
Our core values
For the past four decades, we've had a clear vision of what we should offer. We develop and produce the best red dot sights on the market. Interviews and surveys with our users confirm that the aspect of high quality permeates our three core values and forms their basis.
Performance
Aimpoint stands for high quality in everything we do. Our goal is to always deliver according to our customers' requirements. We do this by creating working conditions where everyone can take responsibility for their work, so that each task is performed at the right time, in the right way, with the best quality. We have been developing and producing red dot sights since 1975, and we are not planning to stop anytime soon. When we make mistakes, we learn from them. We are constantly striving to improve.
Commitment
Our customers are the foundation of our existence. We create loyal customers by building long-lasting relationships. Our goal is to make every customer an ambassador for our brand and products. This is only possible with employees who feel engaged, interested in their tasks and are proud of our company.
Innovation
Aimpoint invented the electronic red dot sight in 1975 and we always strive to find ways to make our products even better. We aim to remain number one in that area. We are constantly striving to redefine the standard in everything we do. That's why we're open to ideas that challenge conventional views and drive innovation – no matter where the ideas come from. Change is the only constant in life, and we believe that we must thereby constantly improve to remain relevant.
Do you want to learn more about Aimpoint?
Take part in our shooting adventures and hunting experiences. The content comes from experienced hunters and professional users in the form of articles, videos, how-to guides and other practical information that will help you to get the most out of your sight from Aimpoint.
