We never settle for good enough. Always Ready, Always On.
Aimpoint is the worldwide red dot sight leader for many reasons and one of those reasons is simple: TRUST. Professionals, hunters, and responsible civilians have confidence in Aimpoint products because they are rugged and reliable. In high stress situations where adrenaline is pumping and every second counts, you must have full faith in your equipment. In these MOMENTS OF TRUST, an Aimpoint optic will always be there by your side.
When split seconds matter - In the moment of trust
"I have used the product since 1997 without any failures at all. If I did not trust the product, I would not work here. Even if you have used an Aimpoint sight throughout your entire life, its true contribution can only be measured in seconds. Those split seconds, when your adrenaline is pumping, when you are on target, ready to take the shot or not... that moment is what we designed for, and that is the moment of trust."
- Erik Ås
Senior Training Manager - Aimpoint AB
Defining trust - A veterans take...
"I did 25 years in the US military. What I can really boil my experience down to is: trust. At every turn I had to trust my teammates, my crew, and my gear. You cannot bring everything on a mission, so you have to implicitly trust the things that you decide to bring. This allows you to focus on the things you need to worry about, and not the possible failure of the gear that you are stuck with. That is why trust is absolutely important. Trust is essential for mission success."
- Duane 'Buck' Buckner
Director of Training - Aimpoint INC
No gimmicks - Elegantly simple for a reason
"We, at Aimpoint, are hunters, shooters, former law enforcement officers, and soldiers. 'What's important' is part of what’s really at our core, we have that understanding. Gimmicks? You will not trust gimmicks when things go bump in the night. Aimpoint sights are elegantly simple, for that reason."
- Andrea Cerwinske
Vice President Marketing - Aimpoint INC
Ask yourself: Do I get a second chance?
"We have our hearts in the Aimpoint sights. I started to use it when I was a teenager, and now I am 60 years old. There is no second chance, there is no turning back, that chance is there for a split second, and you have to trust your gear."
- Lennart Ljungfelt
President - Aimpoint AB
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Take part in our shooting adventures and hunting experiences. The content comes from experienced hunters and professional users in the form of articles, videos, how-to guides and other practical information that will help you to get the most out of your sight from Aimpoint.