Training Tour 2025 – on the road with Aimpoint

The Aimpoint® Training Tour is a hands-on educational initiative for our European dealers.

“This is an opportunity for us to meet our dealers in person and provide them with the product knowledge they need to ensure end customers receive a professional and reliable experience in-store,” says Alexander Nordin, Commercial Sales Director. “Our dealers are an extension of our brand.”

Ola Nordström kicked off this year’s tour with successful stops in Poland and Austria. He is followed by Peder Grönvall, who will host training sessions in Spain, with events in Linares and Zambrana. The tour will conclude in France, where Peter von Möller will lead two sessions in Gironde and Carcassonne. Supporting them throughout the tour are Aimpoint’s two training managers, Fredrik Jacobsson and Axel Martinsson, who alternate between the various locations.

The response from participants has been overwhelmingly positive. Jürgen Lichem from Shootingpark Leobersdorf in Austria put it this way:

“As a dealer, I honestly can’t understand why anyone would want to sell anything other than AIMPOINT after this. The presentation gave us a deep understanding of the product, and it’s clear how easy it is to stand behind a brand that delivers this level of quality. It was both fun and incredibly informative – the perfect dealer event. We took away a lot that we’ll use in our customer interactions.”

The Training Tour is primarily designed for dealers, but later this fall one lucky end-user will have the chance to win a spot through a special giveaway.

“Unfortunately, we can’t offer this training to everyone, but there will be a chance to win a place at our upcoming Education Day,” adds Alexander Nordin.

The Aimpoint Training Tour runs this year from June 2 to July 3.